EKTA SHAH

Brand Strategist

EXPERIENCE

Planning Intern at Publicis

New York, June 2016 - August 2016

Worked on:

  • Reintroducing tampons to teenagers in China for Tampax
  • Elevating the importance of fiber in health enthusiasts for MetaMucil
  • Increasing DayQuil/NyQuil sales to millennials

Planning Intern at Leo Burnett

Dubai, June 2015 - August 2015

  • Researched and produced an ethnographic study on Generation Z in the Middle East
  • Participated in creative brainstorming for the launch idea of Legoland Arabia
  • Conducted primary research including man on street interviews as a part of the pitch process to a leading bottled water company
  • Contributed towards the writing of agency entries for the Effies

Regional Sales & Marketing Representative at Bayer

Dubai, September 2011 - April 2013

  • Investigated new business opportunities in the polycarbonate sector across the Middle East
  • Worked on building annual marketing plans, determining budgets and setting business objectives on a micro and macro level
  • Coordinated sales pitches across the region by providing supporting data and presentation material

SKILLS

Strategy

  • Brand Positioning
  • Brand + Cultural Analysis
  • Brief Development
  • Content Strategy
  • Comms + Media Planning
  • Digital Strategy
  • Brand Ecosystem


Research

  • Social Listening
  • Discussion Guide
  • Survey Writing
  • Segmentation Study
  • Ethnographic Study
  • Market Analysis
  • Competitive Analysis


Technical

  • Final Cut Pro
  • Simmons
  • Qualtrics
  • Crimson Hexagon
  • Keynote/Powerpoint
  • SPSS

EDUCATION

Master's in Business/Branding; Strategy track at VCU Brandcenter

Richmond, September 2015 - Present

Master's in Business Administration at SP Jain School of Global Management

Dubai, December 2013 - June 2015

Bachelor of Engineering, Computer Science at Birla Institute of Technology and Science

Dubai, September 2007 - September 2011

INTERESTS

Carbohydrates and fitness fads.


ektashah89@gmail.com
804.548.3538
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